In TV reports explanatory films are often used as sequences to transfer facts for the viewer within a documentary, report, news shows or sport events in a visual appealing way. Sometimes it’s hard to explain facts within a conventional film solely with using frozen images.
Online e.g. on company websites, crowdfunding platforms and in social media networks like Facebook and YouTube. Explanatory films are often used to introduce products and company services to stakeholders and to converse them into clients, investors or sponsors.
Apps, media centers and e-portals are more likely to be used of TV channels, publishers and educational institutions to spread high quality visual content as explanatory films. The content can be accessed via “smart” devices online and offline. On top of that, explanatory parts can be realized as interactive medium. The result can be 360° explanatory videos in which the viewer is free to move and interact with the content.